Around the globe traditional journalism is struggling to keep up with fast changing consumer habits. In Zimbabwe media houses are not only competing with the rise of the Internet and social media, but in a stretched economic climate consumers are thinking twice how to spend their dollars. A new radio, a newspaper or simply tonight’s dinner?
In a market of fierce competition media needs to add real value to the reader. We can help you to make or improve products that are focused on business and the economy and really speak to your reader/listener. This will increase your audience, your ratings and in the long run make you better placed to attract advertising revenue and become more profitable. We believe that focusing on business issues in a time of economic challenges can bring more audience and favour from readers than talking of politics!